All work
Fintech
Chipper Cash
In crowded fintech, we turned content into downloads, and downloads into retention.
The Challenge
Chipper Cash needed accelerated growth in a market full of noise. Content was inconsistent, engagement wasn't converting into active app usage, and the goal was measurable: real downloads and long-term retention, not vanity reach.
What We Did
01
Structured content around three clear pillars
Financial education, lifestyle relevance, and cultural moments, giving every post a commercial job to do.
02
Deployed influencers as performance partners, not awareness vehicles
Real use-case content with trackable conversion intent.
03
Sharpened messaging to lead with what Chipper Cash does for real life
Not just what it is, but closing the gap between awareness and app activation.
Results
+110%Engagement growth
+95%App download surge
61%User retention rate
4.6%Conversion rate
Gallery
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