All work
FMCG
Unilever
Sunlight · Geisha · Royco · Axe · Pepsodent · Vaseline · Even & Lovely
Seven brands, no unified rhythm. We built the structure that made them all move.
The Challenge
Unilever's portfolio needed discipline across social channels, distinct brand voices, cohesive monthly calendars, and an influencer strategy that scaled systematically rather than opportunistically. Posting adherence was at 40%. Engagement wasn't compounding.
What We Did
01
Built tailored monthly content calendars for each of the seven brands
Creating operational rhythm where there was inconsistency.
02
Developed distinct creative direction per category
Household care, personal care, and grooming, preventing brand blur across the portfolio.
03
Pushed platform-optimized, short-form video-first formats
Meeting audiences where attention lives.
04
Structured a scalable influencer programme
Executing 12+ creator campaigns with performance tracking and real distribution metrics.
Results
95%Posting adherence
+120%Reach increase
6.8%Engagement rate
+12Creator campaigns executed
Gallery
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